
Green Label Intelligence
Farmaleaf is a smart health ecosystem blending plant knowledge with modern tech. By combining AI-driven recommendations, decentralized science (DeSci) funding, and blockchain governance, we empower individuals to take control of their wellness with natural, evidence-based solutions. From the Amazon forests to AI, we bridge Black Label medicine with Green Label healing to offer a truly personalized path to health.
Personalized Health Journey
Through meaningful dialogue and shared insights, we're beginning a collaborative journey to understand your unique wellness needs. Rather than jumping straight to recommendations, we're first gathering valuable perspectives from our community. Your input during this initial phase will help shape how we build solutions that truly resonate with real health experiences and aspirations. Together, we're laying the foundation for a more personalized and effective approach to wellness.

Our data protection system works
Our data protection system leverages web3 technology for secure survey collection. We plan to expand our platform's capabilities with advanced blockchain identity technology and start the Green Label Data Intelligence in future phases, which will kickstart the project and provide enhanced control over your health data sharing and privacy. This staged approach ensures we can deliver a reliable, secure experience from day one while building toward our vision of fully decentralized health data management.
Secure data handling
& Privacy by design
Our Green Label data intelligence will
Our Green Label Data Intelligence will match vetted suppliers with qualified leads while maintaining quality, transparency, and trust throughout the ecosystem. Through AI-driven recommendations, we'll connect healthcare providers, natural product suppliers, and consumers, generating transaction fees while preserving the integrity of our network.
Rooted in ethical sourcing and regenerative agriculture, our Green Label Movement will drive the market.
The Green Label
Data Intelligence

Green Label & Model Context Protocol (MCP):
(MCP) serves as the connective layer of Farmaleaf's Green Label Data Intelligence system. It transforms how our insights about plants, people, prescriptions, and wellness into actionable data that can be used across apps, pharmacies, partners, and communities. MCP seamlessly integrates medical records, user inputs, digital diagnostics, and AI models to deliver Green Label Data Intelligence securely and transparently.
Sharing knowledge with the community.
To empower personalized wellness recommendations, facilitate clinical research, and ensure that both plant knowledge and scientific validation are incorporated into modern healthcare.
Unbiased Science & DeSci
Our Decentralized Science (DeSci) approach transforms how plant-based research gets funded. Traditional funding systems often overlook promising natural medicine studies due to bureaucracy or controversial topics. Through our blockchain-powered platform, researchers can propose studies directly to a community invested in natural wellness. This innovative model bridges the gap between traditional research institutions and community-supported science, enabling important studies that might otherwise go unfunded while maintaining rigorous scientific standards.
Our DeSci vision:
- Expert review boards to validate research proposals
- Transparent milestone-based funding releases
- Open publication of findings to advance plant-based medicine

The New Era Institute & Agroforestry Initiative
Farmaleaf's commitment extends far beyond technology - the vision is to preserve forest plant wisdom through our partnership with the New Era Institute.
By leveraging their extensive library of recorded interviews, documented ancestral wisdom, and published work from our network of partners, we're creating a vital bridge between traditional plant wisdom and modern healthcare. Our Green Label Intelligence will be enriched by centuries of forest knowledge, carefully documented and validated through our partnership network.
Through this initiative, we're raising funds to expand agroforestry systems in Brazil that will:
- Preserve biodiversity and protect existing forest ecosystems
- Cultivate healing plants essential to our Green Label ecosystem
- Support indigenous communities and their traditional knowledge systems
- Create sustainable supply chains for plant-based medicines

This harmonious blend of forest wisdom, sustainable agriculture, and modern technology forms the foundation of our Green Label Data Intelligence, ensuring that plant knowledge not only survives but thrives in our digital age.


“Globally celebrated skateboarder & entreperneur leading the sustainable wellness innovation!”

“One of the most respected voices on decentralized identity, token compliance and blockchain infrastructure.”

“Neuroscientist and university professor, bringing credibility and rigor to our clinical roadmap.”
“Founder of New Era Institute with access to expansive libraries of forest wisdom in Brazil.”
Architects and Builders
Our leadership brings deep experience across business strategy, technology innovation, plant-based wellness, clinical research, and sustainable development. Together, they form a multidisciplinary team focused on advancing our mission through their collective intelligence in areas including regenerative health, decentralized science, biodiversity, and AI-powered wellness solutions.
The team's combined knowledge spans critical areas from cognitive health and platform architecture to agroforestry and wellness personalization – positioning farmaleaf at the intersection of traditional wisdom and modern technology.
- AA
Alex Atala
Co-Founder Biocultural Architect Lead
- GK
Guga Ketzer
Brand Architect Lead
- RB
Renato Baccaro
Legal Architect Lead
- DL
Dudu Ludgero
Business Architect Lead
- TVDL
Theo Van Der Loo
Pharma Advisor Partner
- AM
André Mesquita
Architect Partner
- DS
Doug Scott
Gaming and Media Architect
- AA
Ariel Alexandre
Web3 Builder
- VK
Victor Kurita
Integrative Health Advisor
- BL
Benjamin Latsko
Creative Builder
- AM
André Montenegro
Product & Ecosystem Builder
- TM
Travis McCutcheon
Web3 Product Builder
- JD
John Delaney
Partnerships Advisor